We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Manager, Business Development (Concerts, Events and Match Breaks). You will be responsible for maximising the sales revenue across Concerts, Events and Football Match Breaks. Supporting the Director, Venue Sales and Account Management with all commercial aspects, including recruitment, negotiation, sales and key P&L responsibilities within these areas.

What will you be doing?

Concerts and Events 

  • To support the Director, Venue Sales and Account Management with the recruitment of concerts and major events to Anfield.
  • Manage existing and develop new LFC and other commercial events at Anfield or other locations.
  • In partnership with the Director, Venue Sales and Account Management project manage all commercial aspects of the concerts and events & support with key commercial development projects, ensuring key deadlines and KPI’s are met.
  • To be the main promoter liaison for commercial areas of the club, as the “go to” between LFC departments and the promoters.
  • Supporting the Director, Venue Sales and Account Management in managing the P&L within budget for all Events and Match Breaks.
  • Manage secondary revenue streams, such as advertising and merchandising to add incremental revenue to the club.
  • Manage venue pre-sales, on-sales and on-going sales, producing reports for key departments and promoters.
  • Undertake regular sales / commercial research and competitor analysis.
  • Manage all internal stakeholder relationships for LFC commercial events & provide support to the Ticketing, Hospitality & Operational departments for LFC commercial events.
  • Liaise with relevant internal departments once the sale has been made, to ensure a smooth journey at all times – ticketing, hospitality, marketing, VIP, customer experience, events, operations. legal and finance.
  • Support internal departments with the sales and marketing strategy & support ticketing and hospitality manifests and systems.

Match Breaks and Agents 

  • Manage the day to day requirements with match break partners, including match day procedures.
  • Develop relationships with key match break partners.
  • Manage the recruitment and / or renewals process with math break partners.
  • Deliver robust and transparent tender processes that provide a trusted network of agents and maximize commercial revenues.
  • Forge profitable relationships with key suppliers in both UK and overseas markets that maximise yield.
  • Set out a compliance framework for agent’s using Club IP and assets, prevent and close down the abuse of the Club’s IP by unofficial agents.

Closing Date: Thursday 22nd May 2025

Company/Organisation: Liverpool Footbal Club

Opportunity URL: https://jobsearch.liverpoolfc.com/jobs/job/Senior-Manager-Business-Development-Concerts-Events-and-Match-Breaks/1110

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