In the past two years, The Reader’s small but mighty Marketing, Communications & Digital team has established brand new ways of working.
Change takes time, but this comprehensive new approach is making an impact. Recent successes include: media coverage increased 164%, ticket income increased 83%, searches on our website to find a local Shared Reading group increased 218%, applications for volunteers to read with care experienced children tripled, moved to a great new box office provider, Memberships have increased by 74%, transformed our approach to audience insight, and we have new burgeoning collaborations and partnerships.
As The Reader embarks on a new Business Plan to take us up to 2030, this brand-new role will increase the ability of The Reader to reach its goals around profile growth, increased income and improved communication across its work as a national charity and busy Liverpool-based public venue.
You will lead on a fresh, ambitious approach to integrated marketing campaign planning and delivery and the rollout of a refreshed brand across our UK-wide activity and busy public venue in Liverpool to grow participation at Shared Reading groups and increase unrestricted revenue. A key aim will be to take advantage of – and continue to develop – our improved audience insight data and marketing metrics to provide more insight into how campaigns are performing and shape future planning.
Closing Date: Thursday 30th October 2025
Company/Organisation: The Reader
Opportunity URL: https://www.thereader.org.uk/job
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